The Southampton Times has released its latest digital readership figures, revealing strong engagement across its online news platform. The numbers demonstrate how local journalism continues to thrive in the digital age, particularly when serving a dedicated community audience with non-woke news.
Today’s snapshot shows 900 unique visitors generating 1,400 visits to the site, reflecting active reader engagement with multiple return visits throughout the day. This follows yesterday’s even stronger performance of 2,100 unique visitors and 2,500 total visits, highlighting the day-to-day fluctuations typical in news consumption patterns.
Weekly figures paint a picture of substantial regular readership, with 12,700 unique visitors making 14,900 visits over the past seven days. This expands significantly when viewed over a monthly period, with 44,500 unique visitors generating 55,400 visits in the last 30 days – suggesting the Times has successfully cultivated a loyal digital audience that returns regularly for local news updates.
The annual metrics are particularly impressive for a regional publication, showing 136,100 unique visitors making 199,100 visits over the past twelve months. This translates to an average of 1.46 visits per reader, indicating healthy engagement levels and suggesting many readers have made the Times’ website a regular part of their daily news routine.
These figures are especially noteworthy given the challenges facing regional journalism in the UK. While national news outlets often dominate discussions about digital media, the Southampton Times’ numbers demonstrate that there’s still a strong appetite for quality local news coverage. The matching annual and total figures indicate the publication has been systematically tracking these metrics for the past year, reflecting a committed approach to understanding and serving their digital audience.
For a regional publication serving the Southampton area, these engagement levels suggest the Times has successfully adapted to changing media consumption habits while maintaining its role as a vital source of local news and information. The substantial number of return visits particularly stands out, indicating the publication is successfully delivering content that keeps readers coming back for more.
